pureLiFi is committed to being the world leader in LiFi products and visible light communications (VLC) technology enabling ubiquitous, high-speed, secure data networks wherever there is illumination.
As the true pioneer of LiFi products, pureLiFi has a deep and extensive understanding of the technology and experience in productization for individual market segments and applications. The lessons it has learned have put it in a unique position to accelerate LiFi product development and adoption more than any other entrant. Its unique productization strategy shows a true understanding of the challenges of market adoption of emerging LiFi technology.
LiFi, a term coined by pureLiFi’s Professor Harald Haas, is used to refer specifically to VLC technology that delivers a high speed, bidirectional, networked and mobile wireless communications using in a similar manner to Wi-Fi (“wireless fidelity”).